Dwell on Design and IMM Cologne announced the beginning of a multi-year partnership to begin at Dwell on Design Los Angeles 2016. The partnership expands the shows’ reach and establishes a cross-platform global presence. The IMM Cologne at Dwell on Design L.A. will combine the international brand presence and in-depth exploration of the world market for which the IMM Cologne is known, with the innovative exhibitions and content tracks that have made Dwell on Design a favorite among North American architecture and design communities.
A key component of the collaboration between IMM Cologne and Dwell on Design Los Angeles will be onstage programming, which will be co-curated by IMM Cologne creative director Dick Spierenburg and Dwell editor-in-chief Amanda Dameron. Presented content will complement Spierenburg’s “Pure” programming at the IMM Cologne in Germany. The agenda highlights emerging designers, product and material explorations, and other aspects of design business.
By bringing more than 50 international brands and the unique “Das Haus” installation to North America, IMM Cologne supports Dwell on Design’s continued effort to explore the design industry’s most relevant topics through an international lens.
Since its birth in 2012, “Das Haus” has been a thought-provoking, distinctive element for IMM Cologne in Germany. A living installation created annually by a renowned designer is the simulation of an ideal residence that is on-trend in its furnishings and socially aspirational in its design. The hope is that through the designer’s imagination, “Das Haus” will offer inspiration that transcends culture and geography. Dwell on Design Los Angeles 2016 will host “Das Haus” in its first appearance in North America. Designer Sebastian Herkner has been selected to bring “Das Haus” full circle in its fifth year. Herkner was selected because of his ability to walk the line between skilled craftsmanship and high-tech innovation.
After 10 years of exhibitions, Dwell on Design Los Angeles has become the largest design trade show in the U.S., with more than 30,000 attendees and 350 exhibitors in 2015. With modern home tours, innovative show floor exhibitions, and face-to-face networking opportunities, Dwell on Design provides a one-of-a kind experience for design professionals and enthusiasts alike.
Online registration for Dwell on Design Los Angeles will open in February 2016. For more information about Dwell on Design, visit www.dwellondesign.com.